Optimum brandBranding, Print media, Web Design
In an industry sector with a conservative approach to branding, a building services company going from strength to strength was being held back by a ‘me-too’ brand and equally generic name, OGS – or Optimum Group Services.
The adjective becomes a noun, a bold statement of self-belief and a rallying call. What now? We become better and better, because we are Optimum.
Created with Neue Media, London.
From old brand – to new…
What I did:
Consulting/workshop | Brand identity | Copy concepts | Print design | Web design