Karen MillenBranding, Web Design
Rebranding an international fashion brand. At the ‘top of the high street’, or ‘caught between Primark and Prada’.
A fashion brand at the top end of the high street, Karen Millen was being affected by changing buying patterns. It needed to appeal to a younger demographic.
A crisp, elegantly redefined brand, aligning the new precision in brand identity with KM’s famed garment cut.
A sharper, more classic logotype to reflect the perfection pursued by the atelier.
The balance is shifted from a predominantly black brand to a crisp white world, with a distinctive yellow note.
What I did:
Benchmarking & research | Brand identity | Winning advertising pitch | Web design
Selected sketches from exploration of monograms