Karen Millen

Branding, Web Design

Karen Millen

Rebranding an international fashion brand. At the ‘top of the high street’, or ‘caught between Primark and Prada’.

A fashion brand at the top end of the high street, Karen Millen was being affected by changing buying patterns. It needed to appeal to a younger demographic. 

The Result.
A crisp, elegantly redefined brand, aligning the new precision in brand identity with KM’s famed garment cut.

A sharper, more classic logotype to reflect the perfection pursued by the atelier.

The balance is shifted from a predominantly black brand to a crisp white world, with a distinctive yellow note.

What I did: 
Benchmarking & research | Brand identity | Winning advertising pitch | Web design

Selected sketches from exploration of monograms

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