Atypical Law Firm

Branding, Copy, Web Design

Atypical Law Firm

Words are a lawyer’s weapon of choice. So it seems particularly appropriate to use bold, striking copy to differentiate this very different kind of law business.


A new, disruptive law firm for tech start ups and upstarts required a breakaway identity. A unique opportunity in branding terms, to start with a clean sheet and write the rules.


A brand name using wordplay (or is that a typo?) combined with a strong, simple design style and a tone that’s refreshingly direct in legal circles.

Created with Cauldron, London.

What I did: 
Consulting/workshop | Brand identity | Copy | Advertising concepts | Brand book | Web design

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