Atypical Law FirmBranding, Copy, Web Design
Atypical Law Firm
Words are a lawyer’s weapon of choice. So it seems particularly appropriate to use bold, striking copy to differentiate this very different kind of law business.
A new, disruptive law firm for tech start ups and upstarts required a breakaway identity. A unique opportunity in branding terms, to start with a clean sheet and write the rules.
A brand name using wordplay (or is that a typo?) combined with a strong, simple design style and a tone that’s refreshingly direct in legal circles.
Created with Cauldron, London.
What I did:
Consulting/workshop | Brand identity | Copy | Advertising concepts | Brand book | Web design