Determine who you are and what your brand is, and what you’re not. The rest of it is just a lot of noise.
Generally, when we are building a successful brand we are engaged in looking outward to the market. But increasingly, it is how we manage our brands internally that determines a brands long term success.
People don’t buy what you do, they buy why you do it.
Reflecting on what it takes to make a business brand really come to life and mean something to clients and employees in a large successful business…
Products are made in the factory, but brands are built in the mind.