Fashion brand design: Attracting a new generation of customer to a high street fashion label.

A redefinition of the brand essence led to a subtle, yet  distinctive new logotype. And, a change of colour balance brought a more minimal premium look — a fresh white brand world with distinctive accent colour.

Rebrand \ brand book \ campaign pitch

Challenge
A fashion brand at the ‘top end of the high street’, Karen Millen was being squeezed by changing buying patterns.

Solution
A crisp, elegantly redefined brand, aligning the new precision in brand identity with KM’s famed garment cut and design credentials.


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