Oh, look. Atypical branding project.

A new, disruptive law firm model with a nimble business model. Targeting tech start-ups and upstarts, it needed a breakaway brand identity to position itself outside of legal sector norms.

The outcome of our initial workshops? A simple, brave, but credible proposition, ‘a law firm like no other’.

Brand workshops \ naming \ voice \ copy \ digital communications \ brand book

Challenge
Identify the firm as a disruptive force that understands the needs and concerns of its entrepreneurial tech sector client base in the ‘silicon roundabout’ of Shoreditch, London.

Solution
A brand name using wordplay (or is that a typo?) combined with a strong, simple design style and a tone that’s refreshingly direct in legal circles — but entirely appropriate in the world of lean startups.


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