Oh, look. Atypical branding project.
A new, disruptive law firm model with a nimble business model. Targeting tech start-ups and upstarts, it needed a breakaway brand identity to position itself outside of legal sector norms.
The outcome of our initial workshops? A simple, brave, but credible proposition, ‘a law firm like no other’.
Brand workshops \ naming \ voice \ copy \ digital communications \ brand book
Identify the firm as a disruptive force that understands the needs and concerns of its entrepreneurial tech sector client base in the ‘silicon roundabout’ of Shoreditch, London.
A brand name using wordplay (or is that a typo?) combined with a strong, simple design style and a tone that’s refreshingly direct in legal circles — but entirely appropriate in the world of lean startups.