Garrett works with leading brands and in close collaborative partnership with senior colleagues and agencies to create, reinvent and manage breakthrough brands. He employs design thinking, a strategic approach and a unique combination of visual and verbal design to create successful brand design.
‘With extensive global experience of creating consumer, corporate and b2b branding, I help brands build a competitive advantage by focusing on delivering a compelling proposition to market that is:Garrett Reil
— Visibly different
— Clearly voiced’
With over twenty years industry experience creating brand identity and design communication solutions across traditional and digital media. He has worked with many major international brands and businesses, as well as a variety of Irish organisations and charities of all sizes and won industry awards for the effectiveness of his work.
Recently he has directed major brand, naming, employee engagement and communications projects for Atypical Law (BRE, UK), Bosch, CBD Now (Dubai), Engie (France), Hilti, Fexco, Heineken, Karen Millen, KFH Bank (Kuwait), Merck, Microsoft, Mitsubishi Corporation, Meraas (Dubai), Morrisons, NYK (Japan/Global), Optimum Group (UK), Royal Bank of Scotland and Zurich (Gobal).
Beginning his career in London, he held senior roles and led brand design programmes with industry‑leading design groups Landor plc (The global branding business), Retail design
group BCD (Butler Cornfield Dedman) and Banks & Miles; with work including retail branding & campaigns for Bass plc, literature for CME Media (Eastern Europe/TV), retail identity for Kiabi (France/Fashion retail), corporate identity for Delta Air Lines (US/International), and identity standards and typographic consultancy for London Transport.
He first returned to Ireland as Creative Director of The Identity Business/Brand Union (now Superunion). His work included branding and card design for Bank of Ireland, strategic brand review for Eircell (Vodafone), NPD for MBNA cards, identity consultancy for ICS The Mortgage Store, Bank of Ireland group, and an extensive brand audit & identity design work, creating Eircom.
As partner in Rain design and brand consultants, Dublin, Garrett was strategic design consultant to Botany Weaving, Gabriel Scientific, Kleerex Group, PEI, Trintech plc, Magnetic Solutions, Shell and Wexford Festival Opera.
Education & memberships
Garrett has an MA in Design from NCAD. A Visual Communication graduate of LSAD wth distinction, he was the National Design Graduate of the Year and he was the RSA WHSmith/Banks&Miles Bursary Award winner (UK).
He has been a visiting lecturer at the University of Plymouth (UK) and external advisor to their MA in Communications Design.
Fellow and former board member for Ireland of the RSA (Royal Society of Arts), member of the Institute of Designers in Ireland and awarded member of the ISTD, International Society of Typographic Designers.