Wexford OperaBranding, Print media, Web Design
A state of the art performing arts centre, home to the world-renowned Wexford Festival, the venue had ambitions and the capacity to become a national theatre. To launch effectively it needed a brand identity to reflect this positioning as well as its broader uses and diverse audience.
A simple but vibrant brandmark makes its presence felt whether used in isolation, or in the many collaborative co-branding ‘line-ups’ required of a complex venue. A dynamic brand system carries the brand visually across customer touchpoints.
The brand mark reflects the shape of the venue’s distinctive fly tower and its location nestled behind the Wexford quayside.
What I did: Benchmarking | Consulting | Brand identity | Advertising | Guidelines | Web design