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Optimum brand

Branding, Print media, Web Design

Optimum brand

In an industry sector with a conservative approach to branding, a building services company going from strength to strength was being held back by a ‘me-too’ brand and equally generic name, OGS – or Optimum Group Services.

The adjective becomes a noun, a bold statement of self-belief and a rallying call. What now? We become better and better, because we are Optimum.

Created with Neue Media, London.

From old brand – to new…

What I did: 
Consulting/workshop | Brand identity | Copy concepts | Print design | Web design

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